Whether you’re satisfied with your current patient volume or trying to increase it, you need to keep up with today’s healthcare consumerism that demands hospitals and medical facilities to connect with people through patient-centric marketing.
Furthermore, today’s patients expect healthcare providers to be as innovative and digitally advanced as any other industry. As a result, a growing number of hospitals and medical facilities feel the need to find a reliable mobile CT scanner provider such as Catalina Imaging.
Mobile CT Rental: GE | Canon/Toshiba | Siemens
Read on below to learn more about marketing tips for hospitals and medical facilities. (source: Catalina Imaging)
This platform allows you to brand your medical facility as an innovative and patient-centric organization that adapts to the current technology and consumer trend. For example, you can post photos and videos showing the state-of-the-art mobile CT scanners you’re using in your facility.
Other social media best practices you need to keep in mind:
SEO is the process of improving the quality and quantity of traffic to your website. And when you take full advantage of this practice, your facility will rank higher on the search engine results page every time people type their queries in the search bar.
There are numerous techniques that can help you improve your SEO, however, these are the most important ones:
You may want to hire an SEO consultant or a team of digital marketing professionals (e.g., web developers and content creators) rather than have a full-time employee to manage your online presence.
Nothing beats word-of-mouth marketing in which satisfied clients talk positively about your facility after receiving excellent medical care and attention.
From state-of-the-art equipment like a mobile CT scanner and timely access to required services to reduced redundancy and excellent communications with patients, there are many ways you can brand your hospital as a patient-centric facility.
You need to set yourself apart from other healthcare providers–this is where branding comes into play.
Contrary to popular belief, a brand is not just about logos and other recognizable markers; more importantly, it is an intangible marketing concept that helps people identify an organization. Simply put, it’s anything that makes your hospital or medical facility stand out.
Does your facility have a spa-like environment, or is it more like a family-friendly place? Are you mostly known for your excellent patient care, your state-of-the-art facility, or both? Make sure to highlight these “features” as part of your branding strategy.
It’s not just about targeting people from a certain geographic area but also patients with specific needs and expectations. Again, knowing your brand (or creating one) can help you define your target audience and create a marketing strategy (and message) that speaks their language and reflects their values and needs.
Do you know it’s more cost-effective to keep your existing clients happy than chase new ones? For this reason, why not send birthday cards and text reminders for follow-up appointments, and make small but personalized gestures that show you value your relationship with them?
First and foremost, establishing your facility as an authority in your specific field of medicine requires that you know your brand. Another way to do this is to invest in equipment or partner with a reliable medical equipment provider such as Catalina Imaging.
Mobile CT Rental: GE | Canon/Toshiba | Siemens
If you need a provider of state-of-the-art mobile CT scanners that offers 24/7 customer support, affordability, and reliable trailer service and maintenance, contact Catalina Imaging at (844) 949-1664 or info@catalinaimaging.com.
