Whether you’re satisfied with your current patient volume or trying to increase it, you need to keep up with today’s healthcare consumerism that demands hospitals and medical facilities to connect with people through patient-centric marketing.
Furthermore, today’s patients expect healthcare providers to be as innovative and digitally advanced as any other industry. As a result, a growing number of hospitals and medical facilities feel the need to find a reliable mobile CT scanner provider such as Catalina Imaging.
Read on below to learn more about marketing tips for hospitals and medical facilities. (source: Catalina Imaging)
Use social media
This platform allows you to brand your medical facility as an innovative and patient-centric organization that adapts to the current technology and consumer trend. For example, you can post photos and videos showing the state-of-the-art mobile CT scanners you’re using in your facility.
Other social media best practices you need to keep in mind:
- Promote user engagement (e.g., respond to comments and inquiries).
- Use professional-looking photos and videos.
- Use descriptive but short captions for your content.
- Repost blogs and other relevant content from your website.
Improve your search engine optimization
SEO is the process of improving the quality and quantity of traffic to your website. And when you take full advantage of this practice, your facility will rank higher on the search engine results page every time people type their queries in the search bar.
There are numerous techniques that can help you improve your SEO, however, these are the most important ones:
- Ensure that your web page has a decent loading speed.
- Optimize your links.
- Use website design that leans more toward minimalism for easy navigation and quick loading.
- Produce high-quality content, including regular blog posts.
- Use keywords and key phrases.
- Optimize your URLs.
- Allow people to share your web content on other channels like social media.
- Optimize your website for mobile users.
- Set up your medical facility on Google Business.
You may want to hire an SEO consultant or a team of digital marketing professionals (e.g., web developers and content creators) rather than have a full-time employee to manage your online presence.
Provide patient-centered service
Nothing beats word-of-mouth marketing in which satisfied clients talk positively about your facility after receiving excellent medical care and attention.
From state-of-the-art equipment like a mobile CT scanner and timely access to required services to reduced redundancy and excellent communications with patients, there are many ways you can brand your hospital as a patient-centric facility.
Be consistent in your healthcare branding
You need to set yourself apart from other healthcare providers–this is where branding comes into play.
Contrary to popular belief, a brand is not just about logos and other recognizable markers; more importantly, it is an intangible marketing concept that helps people identify an organization. Simply put, it’s anything that makes your hospital or medical facility stand out.
Does your facility have a spa-like environment, or is it more like a family-friendly place? Are you mostly known for your excellent patient care, your state-of-the-art facility, or both? Make sure to highlight these “features” as part of your branding strategy.
Define your target audience
It’s not just about targeting people from a certain geographic area but also patients with specific needs and expectations. Again, knowing your brand (or creating one) can help you define your target audience and create a marketing strategy (and message) that speaks their language and reflects their values and needs.
Keep your current clients happy
Do you know it’s more cost-effective to keep your existing clients happy than chase new ones? For this reason, why not send birthday cards and text reminders for follow-up appointments, and make small but personalized gestures that show you value your relationship with them?
Establish your facility as an authority in your specific field
First and foremost, establishing your facility as an authority in your specific field of medicine requires that you know your brand. Another way to do this is to invest in equipment or partner with a reliable medical equipment provider such as Catalina Imaging.
If you need a provider of state-of-the-art mobile CT scanners that offers 24/7 customer support, affordability, and reliable trailer service and maintenance, contact Catalina Imaging at (844) 949-1664 or firstname.lastname@example.org.